Tuesday, March 10, 2009

Trying to make sense of the Art dept web page

Well.
First, finding the thing. We all know the SOU web page search engine sucks like a hoover, but in this case it kinda works; the top 10 hits are the 'meet the faculty' pages, which are actually in the art dept. section. (Usually the web page search brings up some news article instead of a website location.) The department listings may not be in your hands, but you could get and link something like SOUArtHomePage or something.
Ok, the top page.
Can you tell they're pround of their new/refurbished/existing building? And their windows? nevermind describing the acutal environment, let's talk about tonnage of steel and window counts (including skylights and doors). This feels like the builder's logo should be at the top, not the department. The buildings are nice, sure, but it's how their used that would be interesting to prospective students. Student art galleries? Labs with windows or projection screens? large studios for drawing painting sculpture, kilns, ect.
I'm one of those part time students that rarely get around to graduating; I've been here since 2002, and I think the buildings weren't quite new then. You can't still call them the 'new' CVA.
Try talking about past students finding success to lure in outsiders.
Have you heard of a slide show? One picture that doesn't even show the buildings doesn't help, it hinders.
Meet the faculty: get pictures. Get blurbs from everyone, maybe a quote.
Advising: what is this page here for? Why doesn't it tell you?
Facilities: here are good pictures that should be cycling through on the 'home' page. The writing is still terrible though. Consider your audience, do they want a huge paragraph of commas and semi colons, or key items in a nice list pointing out the important things first?
Staff directory and catalog links work. And are pretty good, for current students who know what they are.
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It seems to me like this web page is trying to cater to 2 audiences: current and prospective students. Jumbling them both together may or may not be a good idea; it can work if you start each page informing the user what the page is for and maybe who will likely be using it. (ex: Advising: here student can find the applications to the various degrees offered by this dept.)
Or you should just separate them, so you can be lazy on the current student pages and not need to explain everything as much.
For a good example, check out the School of Business
This critique has been rambling and jumbled, the web page shouldn't.

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