Ok, starting off with just looking at this image. Fuzzy purple figure with briefcase takes the focus, though the lack of details makes my eye want to go to the somewhat clear far away figure getting off the escalator. Fore ground dark figure really blurry. Point of view is really low, like the audience is a cockroach in this sparse clean world. Very bright contrast, Dennis would shake his head at the lack of range in levels. Only the purple other than a gray scale.
OK, what works and what doesn't. This is from a website of a UK design firm or something called 'nutcracker design.' The purple fits the rest of the current page, if one is going for boldness and not easy on the eyes. I can't decide if 'you' are supposed to be the purple figure or the one getting off the up escalator: the purple guy is kinda walking on screen from the application links, is in distinct (could be anyone), and has a bright shiny briefcase. However, he also doesn't have a face, and escalator guy does have a face and some definition. Also esca-boy is at the focus of lines from his coworker's heads and feet, and the columns also point there. I suppose purple boy fits the rule of thirds a bit more.
Overall, I don't really like this image. It conveys energetic motion but with so much non-clarity... but hey, they are a design company, hiring other designers ( I assume) so I don't fit as the target audience.
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